Interested in getting your own domain name?
Confused where your domain name is because you registered it “free of charge” with your website hosting contract?

A word of advice – keep your domain name registration and website hosting service separated. You’re paying for it anyway, hidden, deferred or otherwise. Should your website hosting service go bankrupt or service issues arise you may find yourself writing and faxing lots of legal documents to claim your ownership.

Follow the step-by-step instruction for a methodical domain name registration and maintenance.

1. Research domain names(s)
This is the most crucial, difficult and time consuming part of the process. Your domain needs to match your company name or in case of a new entity you need to make sure that the chosen domain name can be registered with your local business license authority.

2. Select registrar
Depending on your country you need to select an ICANN accredited domain name registrar that offers a convenient administration panel.
Where larger registrars offer multiple registries (e.g. com, net, org, cn, com.cn, asia, eu etc.) some specific registries such as the Japanese co.jp registry requires the submission of a business license.

3. Check availability
Run your choices through the search/availability page.

3.a Not available
More often the case – go back to step 1. and get more creative.

3.b Available
If you are luck to find a suitable domain name proceed through the shopping cart process. If available, consider the purchase of the other or similar registry to eliminate any competitors moving in on your success. Note: don’t forget to register the corresponding name on social media services such as Twitter and services such as Skype for branding purposes.
At this point you are likely confusingly persuaded to purchase a number or other related services, disregard them, any supplement service can be added at a later point. One recommended addition to the registration is the privacy registration (if available) as it protects your private information being published to the public.

4. Open an account
Proceed through the domain name registration process and provide your name and postal mail address. If in doubt, duplicate the same information to the administrative and technical contact section.

5. Registration Details
Most important at this stage is that you provide an unrelated domain email address. Should an unforeseen problem arise, you wouldn’t be able to be contacted at the address you’re have a problem with. Always use an alternative email address like Google or Yahoo account.

6. Payment
Make a credit card payment. It is convenient and often cheaper to make one single payment for many years, if you choose to do so, make extra sure that your information up-to-date as there are often many changes one forgets over the ears. See step 8. for details

7. Safeguard registration
Keep your domain registration information (paper printout recommended in case of hard disk failure) with your other important information. Note your domain name, registrar URL, login name and password.

8. Changes
Any business or personal change may have an influence on the ownership of the domain name and requires an update.

8.a. No
Your domain name registrar contacts you periodically to remind you to update your account. In case you haven’t received any such notice it’s time to research the why.

8.b. Yes
Credit card expiration, theft of credit card, ownership or partnership change, bankruptcy, business / address move, phone number change, email address change or a divorce etc. requires an update to keep your domain name secure.

9. Update registrar
Login with your registrar (with saved information from step 7), update and manage your account information accordingly.

If you think of the above process as complicated you will find yourself startled in case you need to prove ownership of a domain name.

Attack is the best defense.

No matter how fast and often the technology or media evolves, the secret of a successful website and marketing campaign never changes.
It’s simply 3-3-3!

• 3 seconds to catch the visitors interest to explore further and stay longer on the site.
• 3 clicks to get visitors to the desired actions.>
• 3 emails to get visitors back to your site.

Each online success depends on the 3-3-3, your brand awareness, your website’s user loyalty and retention, your online program’s ROI.

Contact us now to develop your strategy implementing the 3-3-3 rule to accelerating your business online.

Your bigger market share starts with 3-3-3

Over are the days when a site started with a graphic design.
Today’s successful websites are developed with strategy in order to benefit the users and achieve the owners objectives.

Developing that strategy is of utmost importance because only the ROI (Return of Investment) matters.

At a time when internet marketing, branding and e-commerce take on new heights we see so many newly developed sites missing the point. Seemingly created for the purpose of having a site only, they produce no measurable conversion (e.g. sales, sign-ups or downloads etc.).

How to fix this?

A successful site exists for the sake of the user. A visitor arriving at your site needs to be able, within seconds, to identify her/himself with the presented content and options to proceed and complete the task.
If the objective can’t be achieved within 2-3 clicks the site will be most likely abandoned – the visitor continues his search somewhere else – an unnecessarily missed chance.

What is a Website Strategy?

Just as a business plan focuses on a set of business goals, the website strategy outlines the site’s contribution toward that larger goal. The strategy doko.com develops in cooperation with your SME (Subject Matter Expert) identifies your objectives, targeted audience, their needs, concerns and as well as your competitors way.

doko.com’s Strategic Website Design

Once the strategy is devised the required content become apparent, at that time the website’s GUI (Graphic User Interface) design is started.
Contact us to develop your new, or optimize your existing website, with STRATEGY.

The digital transition is unstoppable, everything goes online and each setup requires a password.

As a website development and Internet marketing company doko.com is involved in the registration of domain names, servers, email accounts, media and PPC setups. Even a small website requires 20-30 passwords during the setup.
Entire companies are created online, an investment that never should be put at risk by the weakness of a priceless password.

Are you guilty of using the same simple password everywhere?
You’re putting yourself and everybody at risk. Spending endless hours on customization, uploading and manipulation of information – all based on a weak password – that’s not wise.

Once your computer, network or email account is compromised you probably spam unknowingly others and participate in the further distribution of malicious PC software.

Develop Good Security Habits

• Use separate passwords for every online service.
• Create passwords with a combination of both upper and lower case letters and numbers. For added security, if the services allows, use symbols as well.
• Keep track of all accounts and passwords used.

Here a list of additional accounts you probably need to track down and change the password on:

Money Management
Credit Cards, Bank Accounts, PINs, Online Banking and PayPal

Social Network Sites
Facebook, Twitter, MySpace, Linkedin, your Blog

Media Applications
iTunes or YouTube

Communication
AIM, Skype, iChat and ICQ

Email and Products Accounts
Gmail, AdWords, Yahoo Mail or personal email account

Network Information
ISP login, WiFi Network, Base Station and WEP2

Web Hosting
Server Information, FTP access and SQL Database information

Domain Registrar
Account Information of all domains

Online Shopping & Auction
Amazon, Yahoo Shopping and eBay

Software
Registration and Activation code

Identities
Online Certificates

Update your Passwords Today

Software Recommendation

If you are on an Apple Computer get familiar with your Keychain utility program. For a better solution get 1Password from Agile Web Solutions. You can even securely synchronize the data with your iPhone.

Vast opportunities for profitability exist in the Japanese and Chinese online markets: two of the three largest economies in the world behind the US.
Entry into these markets has traditionally been difficult; but with the help of local experts, online retail businesses expanding into Japan and China can benefit by:

• Handling direct orders from customers in Asia before investing in a physical presence in the region.
• Having the ability to perform thorough, low-risk and cost effective market testing via the online channel.
• Building valuable customer relationships and customer loyalty quickly and easily.

“Couldn’t I just translate my current website?”

The assumption that a single website will look and feel exactly the same regardless of language is very, very common: however it is also incorrect, and often costly.

Simply put:
A translated website is not a localized website!

The way in which users browse websites and transact online is vastly different between markets.

A classic example: Order forms with required fields that are not relevant to the customer’s country of residence, state/province/prefecture dropdowns in alphabetical order instead of geographical. The result: Confused customers who are suspicious of an unprofessional and seemingly unreliable site.

• Relevancy of graphical elements and suitability of the language, symbols, graphics and copy presented on the site must also be assessed.
• Word-for-word translation cannot express the real message you want to deliver with the nuance and flair that a local expert can provide.

Visit our Website Localization page for more details about our services.