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Customer Success Stories

Clover Associates, Tokyo Japan

Summary: Founded by a partnership of four professional real estate agents in Tokyo, Clover Associates provides housing to expatriates and diplomats and their needs. As a full-service agency they are specialized in corporate and individual housing contracts, private property and income property sales as well as organizing short-term housing upon arrival in Tokyo.

Before: With a very basic web presence, the agency was forced to spend much time and effort to market themselves to HR departments of foreign companies operating in Tokyo. Much valuable time was spend on physical one-to-one marketing.

After: After doko.com renewed the website, much of the marketing effort switched to the internet and the company is now receiving qualified leads from all over the world. With the wealth of detailed site access information and search request data, Clover Associates has the ability, through online and offline marketing consolidation, to quickly fine-tune their marketing efforts according to the market situation and clients needs.

Cora Wen Yoga, California, USA

Summary: Studying Buddhism since she was 13 years old, Cora Wen started to develop a deep compassion for Yoga. For over 15 years she has been leading yoga workshops and yoga retreats internationally. As a full-time professional Yoga teacher she is divided between teaching classes, workshops and training Yoga teachers.

Before: Her initial self-maintained website was aimed at her yoga students and followers. Due to her time constraints on teaching classes her site always was a step behind and lacked some of the commercial aspect required to run a profitable enterprise. Making the situation worse and loosing control over her potential clients was the social network buildup on Facebook. Instead of social media driving users to her website, where business can be conducted, social media became her followers destination.

After: In close cooperation with Cora Wen as the SME "Subject Matter Expert" a commercial website strategy was developed to satisfy all of her existing and potential clients needs. She is now able to update rapidly changing information, like the workshop schedule, herself to save time and money. Through the domain integrated blog she now interacts with her followers on her own website and uses social media to drive potential clients to her site. She has now a huge and growing direct mailing list of yoga followers that has become the most valuable asset of her business.

Shanghai Jiao Tong University, Shanghai, China

Summary: Shanghai Jiao Tong University is one of Chinaʼs oldest universities, with a history of more than 110 years. It is one of the most influential and respected academic institutions in China. Jiao Tong University features consistently within the 'Top 5' out of more than 2,200 Universities and colleges in China.

Before: The original University website consisted of several different styled selections with inconsistent menus that made navigation through the site difficult. The absence of a user oriented information architecture and absence of website analytics made it difficult to effectively market the offered courses through the internet.

After: With the dedicated help of knowledgeable University staff member a website strategy was developed to guide any user to their desired information within 2-3 clicks. The site ranking top in search engines is the result of a targeted Keyword Analysis, Information Architecture and proper HTML coding. With the proper separation of information and integrated website analysis it is now possible for the Universities marketing department to track trends, class demands and online marketing campaigns. With that information on hand, budgets can be allocated strategically.

Luka Decor, Shanghai, China

Summary: This large Chinese Wallpaper manufacturer supplies the ever increasing demand of decoration materials needed to furnish the endless rows of Chinas newly built apartments. Facing the opportunity to market its wide variety of wallpaper styles to a large number of nation wide developers, presented an ideal condition to move the whole business online.

Before: Without their own website, the company had a dilemma. How to market and present their extensive collection of wallpaper? Like most Chinese manufacturer the obvious choice was taobao.com, a Chinese type website portal that provides space to manufacturers, to display their products. The limited and rigid file structure of the portal didn't allow Luka Decor to organize their products in a profession customary way and the project as midway abandoned. That in turn created a negative image for the otherwise solid brand.

After: A web site strategy was developed to answer all the questions that the switchboard received on a daily bases as well an additional sales information to streamline the sales process. In cooperation with the company SME "Subject Matter Expert" and our programmer a custom product database was developed that now supports both personal and clients in the sales process.